To do that, start by following prospective candidates. They do not collaborate with a high number of brands so your brand exposure will be higher. Many nano influencers focus on non-traditional topics, products, and causes. Level Of Loyalty. Nano influencers often specialize in a specific niche, with a small and engaged community that feels like they know the influencer on a personal level. Brands will work with agencies who provide them interesting campaign ideas rather than just a list of influencers and expected reach which happens most of the time. Nano influencers are a relatively new breed of influencer with typically 1k-10k Instagram or YouTube followers. It comes as no surprise if you have heard different terms with regards to influencers such as mega-influencers, macro-influencers, micro-influencers, and nano-influencers, but what role do nano-influencers exactly have in the world of online marketing? Micro-influencers surged in popularity during 2017 as more brands adopted an influencer marketing strategy.Search interest in the term “micro-influencer” peaked again in early 2019, jumping more than 5X since 2018. WHEN: Nano-influencers are a good fit for brands with easy-to-ship, relatively inexpensive product offerings for which product or brand awareness is a primary objective. In 2020 companies started paying attention to nano influencers and … The relatively low cost of working with them also allows brands to work with more than one at once. Working with micro influencers helps brands avoid putting all of their eggs in one basket. While many brands tend to go for the big names in the industry, work with macro and micro influencers. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. If they work with a brand that contradicts your brand values, move on to another option. It is unique in several ways. Meanwhile, nano-influencers (< 5k followers) are capturing a smaller chunk of interest at 26%. The results showed that nano-influencers generated higher engagement rates. For more on micro influencers, download our FREE Micro Influencer 101 eBook here. A lot of people don’t understand why brands are giving priority to nano influencers instead of big influencers. Case in point: To announce a rebranding, Dunkin’ Donuts worked with different influencers, each with 50,000 followers and below. Nano influencers have a small following on social media–usually 10,000 followers or fewer, though opinions vary. Why you should work with nano influencers. Everything about Nano-Influencers. This way, it is easier to determine the expected results and craft messages that would appeal to that specific audience. Nano influencers are distinguished by their specificity. When brands first started using micro influencers, it became clear how much work was needed to find and activate several smaller influencers, and we will see a similar shift with nano influencers. Brands find it easier to work with nano influencers because they offer a specific target market. Nano influencers: things to watch out for Reach – if brand awareness is one of your campaign goals, it’s important to consider other options besides nano influencers (whose reach is limited) Experience – nano influencers aren’t as experienced as bigger Instagrammers when it comes to working with brands. While the popularity of micro-influencers has grown, campaign results have been mixed. In most cases, nano influencers provide their support to brands in exchange for a free sample or a small commission on the sales they drive through friends, family, and other followers. Nano-influencers are also the new attraction for brands because they are easy to access and much more affordable than their macro counterparts. Nano influencers are categorized differently from micro influencers, who have between 10,000 - 100,000 followers on any given platform. Brands are increasingly moving away from working with huge influencers to promote their products. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. In short, nano-influencers can help brands of all sizes and shapes promote their products effectively. Should I work with nano-influencers? The fact that giants like Dyson, Dove, or Tommy Hilfiger partner with nano-influencers and even make them their brand ambassadors is not based on nothing. Then, research the other brands they work with. Micro and Nano influencers have more natural accounts, more closer to daily-lifestyle, and especially the nano influencers, give the feeling of being a “guy next door.” These influencers have built smaller, more enthusiastic audiences which drive more authentic engagement and help brands reach real people more prepared to make a conversion. We asked several influencers to share key lessons, challenges, and opportunities they’ve seen working with brands. And how better to understand these folks than by getting advice directly from them? The Effectiveness Of Micro-Influencer Campaigns. First, they will work with nano influencers, and they offer the option of free product as payment.Second, they work with TikTok influencers, which is an underserved segment of the market right now. However, the potential issues that brands could face when working with nano-influencers (NI’s) are vast and can vary from timeline setbacks to complicated legal issues. Small brands have a limited budget and nano influencer marketing platform India let them test waters. Credibility. They’re cheaper to work with, they drive higher engagement rates, and their recommendations are perceived as more authentic than other influencers. Brands work with them because of the following reasons: ... Nano-influencers build an authentic basis of trust with their followers because they’re approachable and relatable. Well, here’s why. According to Business Insider, “a lot of brands prefer to work with nano- or micro-influencers because they’re a lot more focussed and more targeted to their followers and audience.” Many nano-influencers have one niche such as fashion, tech, real estate or travel. However, a word of a small influencer can be much more impactful than from someone who has hundreds of thousands of followers. 1. Now more than ever brands are excited about working with micro and nano-influencers. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Surely, nano-influencers have loads of advantages for brands. Nano influencers are known for their authenticity and credibility. Influencers have been taxonomized: Brands will request macro-influencers (people with a few hundred thousand followers), micro influencers (somewhere between 2,000 … Most brands work with Nano influencers as the stakes are low, they hardly have to burn much budget even if the post flops. In fact, in most cases besides reach, nano-influencers win across the board when it comes to giving brands the things they love about influencer marketing. As online marketing is increasingly growing, influencers are also getting more exposure all over the globe. However, working with nano influencers can get your brand seen by small, highly targeted niche audiences for a fraction of the cost. Smart brands and marketers know that micro influencers occupy the sweet spot between nano influencers and macro influencers. Nano influencers usually have the strongest relationship with a brand. However, many brands already have systems in place for finding micro influencers, and they can apply the same strategy for nano influencers. Nano influencers … It is also known to be very cost effective; with the same budget meant for one macro-influencer, Partipost says brands on average can work with up to 50 nano-influencers. Nano-influencers can help brands of all sizes and shapes promote their products effectively. Many brands haven’t fully discovered the potential and advantages of working with nano-influencers, because today, it is still common to think that a big number of followers means there is an actual influence on people. Nano-influencers are the next big thing for influencer marketing in 2019 -- they are a low-cost option and they produce high engagement rates for the brands they work for. Get familiar with the content they share on social media and make sure it aligns with your brand. You need to connect with the right nano influencers. The latter option can be challenging for brands with limited resources. There’s no one-size-for-all approach. … It depends on your social media marketing goals. Any brand can make use of nano-influencers in their marketing strategy. Brands who want to reach a large audience would either need to work with larger influencers or scale their collaborations with nano-influencers significantly. To give you a ball park, Nano influencers typically have between 1-10k followers on Instagram and micro-influencers typically have between 10-50k followers on Instagram, but you can use the term micro-influencer as an umbrella category for all of them. Heartbeat is another influencer platform that offers both payment processing and influencer matching. Read this piece I wrote for Huffington Post about campaigns that nano-influencers have worked on. But Who’s Harnessing the Power of Nano-influencers? Nano influencers are Instagram users who have between 1,000 and 10,000 followers. Small but mighty, nano influencers are growing far more desirable to brands, agencies, and small business owners. With nano influencers (users with about 2,000 to 10,000 followers) and micro influencers (users with about 10,000 to 100,000 followers). Why would brands want to work with nano influencers? With brands being disheartened from these kinds of results, they are turning towards other influencer avenues including working with nano influencers. In addition, nano influencers are usually eager to get customers and have less of an ego. Get good results with influencers with high engagement at a lower cost. 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